Orange County Convention Center – West Hall E, Orlando
WHERE THE POOL PROS THRIVE
Join us at the Everything Under the Sun Expo, a landmark event celebrating more than 50 years of industry excellence since its inception as the Florida Pool Show.
This year, anticipate a transformative experience with enriching classes, a diverse exhibit showcasing the latest in the industry, and our signature Friday Night Party. Attendee registration opens this fall for an opportunity to not only advance your professional skills but also to share your knowledge and inspire the upcoming generation of Pool Pros.
EXHIBITOR RESOURCES
Explore our Exhibitor Resource Section for essential tools and guidance to maximize your presence and impact at the Everything Under the Sun Expo.
DEMOGRAPHICS
TYPES OF BUSINESSES
- 20% Retail
- 65% Service
- 45.4% Builder
FUNCTIONS PERFORMED BY ATTENDING COMPANIES (AS REPORTED IN ATTENDEE
REGISTRATION)
- Architect / Design (2%)
- Builder / Installer (45.4%)
- Electrical (3%)
- Professional Pool Mgmt (6%)
- Retail Store (20%)
- Service / Maintenance (65%)
- Solar (3%)
MARKET SEGMENTS
- 96% Residential
- 63% Commercial
POSITION TITLE
- 40% Owner / CEO / President
- 8.7% VP / Executive Management
- 8.4% Construction / Service Manager
- 20% Sales / Sales Manager
- 22.9% Technician / Maintenance
PURCHASING POWER
- 75% make or influence the purchasing decisions
GEOGRAPHIC LOCATION
- Florida: 92%
- Southeast US: 3%
- Northeast & Midwest US: 3%
- Caribbean, Central & South America: 2%
Note: Demographics represent 3 year average of data. Companies may report multiple categories of
business operations, services and market segments; geographic locations with less than 1% representation not
included; titles with less than 1% not included
View our interactive floorplan COMING SOON.
View our advertising options COMING SOON.
Explore all that Orlando has to offer HERE.
HTTPS://WWW.VISITORLANDO.COM
QUESTIONS?
Exhibitors – jessica@FSPA.com
Attendees – valerie@FSPA.com
ACTIVITIES
2024 Expo Sponsors (2025 sponsors coming soon!)
FORMS
Fill out the online exhibitor contract to make your booth selections.
2025 Exhibit Space Contract – pdf
2025 Online Exhibit Space Contract – Login required, click Retrieve Password.
2025 Exhibit & Sponsor Guide
IAEE Booth Guidelines
2025 CE Course Submission Form
2025 Learning Lab Form
Cert. of Insurance Submission and/or Purchase
Lead Retrieval Flyer 2025
ALL BOOTHS INCLUDE:
• 8’ high back wall and 3’ high curtain between booths(except island booths)
• ID sign
• 4 complimentary name badges for booth personnel for each 100 square
feet of booth space reserved
• Listing in three areas of the Show magazine
• Free parking for one day during exhibitor move-in
• 24-hour general security
SCHEDULE
Schedule is as of 11.21.2024, may be subject to change.
TUESDAY, MARCH 11
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
WEDNESDAY, MARCH 12
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
8:30 a.m. – 5:00 p.m. Pre-Approved Early Exhibitor Move-In
THURSDAY, MARCH 13
7:00 a.m. – 5:00 p.m. Exhibitor Registration Open/ Exhibitor Badge Pick-up
7:15 a.m. – 5:00 p.m. Exhibitor Move-In (can stay later if in hall by 5:00) / Exhibitor Badge Pick-up
7:15 a.m. – 3:45 p.m. Attendee Registration Open / Badge Pick-up
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
11:00 a.m. – 4:40 p.m. Education Courses
6:30 p.m. – 8:00 p.m. Awards Presentation (doors open at 6:00 p.m.)
8:00 p.m. – 9:00 p.m. Awards After-Party
FRIDAY, MARCH 14
6:30 a.m. – 5:00 p.m. Exhibitor Registration Open
6:45 a.m. – 4:30 p.m. Attendee Registration Open
8:00 a.m. – 1:50 p.m. Education Courses
9:45 a.m. – 10:00 a.m. Opening Ceremony
10:00 a.m. – 5:00 p.m. Exhibit Hall
11:00 a.m. – 11:30 a.m. FSPA Annual Membership Meeting
12:30 p.m. – 4:30 p.m. Learning Labs
6:00 p.m. – 9:00 p.m. Friday Night Party
SATURDAY, MARCH 15
7:45 a.m. – 2:00 p.m. Exhibitor Registration Open
7:45 a.m. – 2:00 p.m. Attendee Registration Open
9:00 a.m. – 12:40 p.m. Education Courses
10:00 a.m. – 2:30 p.m. Exhibit Hall
11:30 a.m. – 2:00 p.m. Learning Labs
2:30 p.m. – 8:30 p.m. Exhibitor Move-Out
HOTELS
2025 HOTEL INFORMATION
We do not use a housing company and we will never call you to book your hotel room.
Below are the reduced rates available to attendees.
HYATT REGENCY ORLANDO
9801 International Dr., Orlando, FL 32819
2025 Rate: $219 (+$25 resort fee) | Rate cut-off: Wednesday, February 19, 2025
Call 407-284-1234 and ask for the group rate by referring to Florida Swimming Pool
Association or Everything Under the Sun Expo
ROSEN CENTRE
9840 International Dr., Orlando, FL 32819
2025 Rate: $219 | Rate cut-off: Tuesday, February 18, 2025
Rate is single/double occupancy; $20 per additional person.
50% off self-parking.
Call 800-204-7234 or 407-996-9842 and ask for the group rate by referring to Florida Swimming Pool
Association or Everything Under the Sun Expo.
ROSEN PLAZA HOTEL
9700 International Dr., Orlando, FL 32819
2025 Rate: $209 | Rate cut-off: Tuesday, February 18, 2025
Rate is single/double occupancy; $20 per additional person.
50% off self-parking.
Call 800-627-8258 or 407-996-9700 and ask for the group rate by referring to Florida Swimming Pool Association or Everything Under the Sun Expo.
ORLANDO INFORMATION
Explore all that Orlando has to offer HERE.
View Limited Time Offers on SeaWorld & Aquatica tickets just for Expo Attendees!
EXHIBITOR FAQs
Where is the 2025 Everything Under the Sun Expo?
The Expo is always in Orlando and for 2025 will be in West Hall E of the Orange County Convention Center (OCCC).
Where is the convention center and how do I get to Hall E?
The address is 9800 International Drive, Orlando.
Where do I park and how much does it cost?
The parking lot for West Hall E is located behind the West Concourse building. Overflow parking with shuttle service is available if needed. Parking fees are collected by OCCC; current rates can be found on their website here: https://www.occc.net/attendee-parking.
What are the Exhibit Hall hours?
Friday 10:00 a.m. – 5:00 p.m.
Saturday 10:00 a.m. – 2:30 p.m.
What items are prohibited in the Hall?
Firearms, outside food/drink, pets (other than service animals), and any illegal substances are not permitted.
What payment types are accepted at the OCCC?
The OCCC is a fully cashless venue.
All parking and food purchases on the OCCC property, including concessions, food courts and cafes, will only accept credit/debit card, Apple Pay or Google Pay.
What should I bring?
- Registration confirmation (either print-out OR e-mail)
- Photo ID to pick up badge
- Credit card (NO CASH at registration!)
- Business cards
- Refillable water bottle
- Portable phone charger
- Notepad and pen for educational courses
- Good walking shoes
Is there Wi-Fi available?
Unfortunately there is no guest Wi-Fi available.
Is there food located in the Exhibit Hall?
Food vendors are located in multiple areas throughout the convention center, including:
• Outside near registration
• Inside Exhibit Hall (food court area)
Where are the bathrooms located?
Bathrooms are located throughout the Exhibit Hall and in the registration area.
Who should I contact with questions?
For questions about contracts, booth space, and registration, please contact Jessica Johnson, FSPA Programs & Events Manager, at Jessica@FSPA.com.
For questions about booth needs (including labor services, transportation, furnishings, carpet, material handling, cleaning and decorations), please contact Michael McElroy with Arata Expositions at MMcElroy@ArataExpo.com.
What Attendees Say
ATTENDEE RESOURCES
Dive into our Attendee Resources Section for valuable information and tips to enhance your experience at the Everything Under the Sun Expo.
If you are registering for EDUCATION sessions, you need to know what days and courses you will register for BEFORE you enter registration. See EDUCATION below to review courses.
SCHEDULE
Schedule is as of 11.21.2024, may be subject to change.
TUESDAY, MARCH 11
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
WEDNESDAY, MARCH 12
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
THURSDAY, MARCH 13
7:15 a.m. – 3:45 p.m. Attendee Registration Open / Badge Pick-up
8:00 a.m. – 5:00 p.m. Specialty Education Courses $
11:00 a.m. – 4:40 p.m. Education Courses
6:30 p.m. – 8:00 p.m. Awards Presentation (doors open at 6:00 p.m. )
8:00 p.m. – 9:00 p.m. Awards After-Party
FRIDAY, MARCH 14
6:45 a.m. – 4:30 p.m. Attendee Registration Open
8:00 a.m. – 1:50 p.m. Education Courses
9:45 a.m. – 10:00 a.m. Opening Ceremony
10:00 a.m. – 5:00 p.m. Exhibit Hall
11:00 a.m. – 11:30 a.m. FSPA Annual Membership Meeting
12:30 p.m. – 4:30 p.m. Learning Labs
6:00 p.m. – 9:00 p.m. Friday Night Party – Cuba Libre
SATURDAY, MARCH 15
7:45 a.m. – 2:00 p.m. Attendee Registration Open
9:00 a.m. – 12:40 p.m. Education Courses
10:00 a.m. – 2:30 p.m. Exhibit Hall
11:30 a.m. – 2:00 p.m. Learning Labs
Thank you to our Lanyard Sponsor – Hayward
FLOORPLAN
View our 2025 interactive floorplan!
EDUCATION
Thank you to our event bag sponsor – Lyon Financial!
____________________________________________________________________
Thank you to the daily Education Sponsor for Thursday, Friday and Saturday – Odyssey Manufacturing!
EVENTS
Thursday, March 13
Awards Reception & After-Party at Ole Red
Tickets: $10 before March 1: FSPA Awards & After-Party Tickets
6:30 p.m. – 9:00 p.m. (doors open at 6:00 p.m.)
Ole Red
8417 International Dr
Orlando, FL 32819
After-Party sponsored by FLUIDRA
Friday, March 14
Friday Night Private Industry Party at Cuba Libre
Tickets: $60 early bird / $65 regular / $70 at the door
Attire: Casual to Costume in a caribbean and/or pirate theme
6:00 p.m. – 9:00 p.m.
Cuba Libre
9101 International Dr
Orlando, FL 32819
Sponsored by Gorman Company
HOTELS
2025 HOTEL INFORMATION
We do not use a housing company and we will never call you to book your hotel room.
Below are the reduced rates available to attendees.
HYATT REGENCY ORLANDO
9801 International Dr., Orlando, FL 32819
2025 Rate: $219 (+$25 resort fee) | Rate cut-off: Wednesday, February 19, 2025
Online Reservations
Call 407-284-1234 and ask for the group rate by referring to Florida Swimming Pool
Association or Everything Under the Sun Expo
ROSEN CENTRE
9840 International Dr., Orlando, FL 32819
2025 Rate: $219 | Rate cut-off: Tuesday, February 18, 2025
Rate is single/double occupancy; $20 per additional person.
50% off self-parking.
Call 800-204-7234 or 407-996-9842 and ask for the group rate by referring to Florida Swimming Pool
Association or Everything Under the Sun Expo.
ROSEN PLAZA HOTEL
9700 International Dr., Orlando, FL 32819
2025 Rate: $209 | Rate cut-off: Tuesday, February 18, 2025
Rate is single/double occupancy; $20 per additional person.
50% off self-parking.
Call 800-627-8258 or 407-996-9700 and ask for the group rate by referring to Florida Swimming Pool
Association or Everything Under the Sun Expo.
ORLANDO INFORMATION
Explore all that Orlando has to offer HERE.
Attendee FAQs
Where is the 2023 Everything Under the Sun Expo?
The Expo is always in Orlando and for 2023 will be in West Hall E of the Orange County Convention Center (OCCC).
Where is the convention center and how do I get to Hall E?
The address is 9800 International Drive, Orlando.
Where do I park and how much does it cost?
The parking lot for West Hall E is located behind the West Concourse building. Parking fees are collected by OCCC; current rates can be found on their website here:Â https://www.occc.net/attendee-parking.
What are the Exhibit Hall hours?
Friday 10:00 a.m. – 5:00 p.m.
Saturday 10:00 a.m. – 2:30 p.m.
What items are prohibited in the Hall?
Firearms, outside food/drink, pets (other than service animals), and any illegal substances are not permitted.
What payment types are accepted at the OCCC?
The OCCC is a fully cashless venue.
All parking and food purchases on the OCCC property, including concessions, food courts and cafes, will only accept credit/debit card, Apple Pay or Google Pay.
What should I bring?
- Registration confirmation (either print-out OR e-mail)
- Photo ID to pick up badge
- Credit card (NO CASH at registration!)
- Business cards
- Refillable water bottle
- Portable phone charger
- Notepad and pen for educational courses
- Good walking shoes
Is there Wi-Fi available?
Unfortunately there is no guest Wi-Fi available.
Is there food located in the Exhibit Hall?
Food vendors are located in multiple areas throughout the convention center, including:
• Outside near registration
• Inside Exhibit Hall (food court area)
Where are the bathrooms located?
Bathrooms are located throughout the Exhibit Hall and in the registration area.
CONTACT US
Send us a message and we’ll have someone get back to you as soon as possible.
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