Exhibit & Sponsor 79%of attendees do not attend any other pool industry trade shows 74%make or influence purchasing decisions at their company /5 4.4 Satisfaction rating *As reported in post-show attendee evaluation 5,145registered attendees at 2023 Expo
• 10x10 concrete floor • 8’ drape along back and 3’ drape on sides (corners will not have drape on open side). You must provide floor covering (carpet, connected foam squares, etc.). • Four exhibitor badges can be claimed per 10x10 space. • Company description online, in event app, and in print program guide is included. Booth packages are available for a one-stop-shop experience (only for 10x10, see back page). Arata Expositions is the event decorator and carpet/furniture orders other than the booth package are made through them. Electricity, internet, water, etc. are purchased through the convention center. Any food or beverage served in your booth must be approved by show management and arranged through the convention center’s catering services CenterPlate. Rigging is only permitted on 20x20 or larger island booths and is arranged through the convention center. Cost of making face-to-face contact with potential customer $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $ = With exhibitions $96** $ = Without $1,039** **CEIR - Center for Exhibition Industry Research No other industry event allows you to engage with the year-round Florida pool professionals all in one place like the Everything Under the Sunsm Expo. Attendees are your audience of buyers looking to meet the faces behind the products and learn about new products in a way which only you can provide. 71%* of attendees attend the show to see new products *As reported in post-show attendee evaluation UnderTheSunExpo.com What is included with your booth “We are glad we returned to exhibit at the 2023 show for the first time in several years. It was worthwhile.” -Gavin Hackett, President, H2flow Controls, Inc.
Position / Titles 41% Owner / CEO / President 9% VP / Executive Management 9% Sales / Sales Manager 13% Construction / Service Manager 22% Technician / Tradesman / Maintenance Thursday, February 22 Exhibitor Move-In Education Courses Welcome & Awards Reception Friday, February 23 Education Courses Exhibit Hall Learning Labs in the Hall Friday Night Industry Party Saturday, February 24 Education Courses Exhibit Hall Learning Labs in the hall Exhibitor Move Out Schedule Types of Businesses* Service/Repair/ Maintenance 46% 46% Builder Retail 13% *2023 registration data; attendees can select more than one category of business Market Segments in which attendees work Residential Commercial 95% 63%
Promote your company’s booth for FREE • Online Profile • Print Profile in the onsite printed program guide. • Product/Service Categories - Make selections in exhibitor portal to be included in printed guide so attendees find you when looking for a specific product. • Promo Codes - Personalized code to invite customers to enjoy free entry into the exhibits. • Social Media - Post promotional messages on your company’s social media. Artwork provided. Advertising Options Digital Advertising www.UnderTheSunExpo.com $400: Banner Ad (schedule, hotel or registration fee page) $250: Block Ad (schedule, hotel or registration fee page) Price is for ad to be posted from time of receipt of payment and ad until two months after the Expo. Social Media $500: Custom post to Facebook, Twitter, LinkedIn announcing company is exhibiting Print Advertising Program Guide handed out to attendees: $200: Logo added to Company Description $350: 1/4 Page Ad $600: 1/2 Page Ad $1,200: Full Page Ad $1,750: Back Cover Full Page Ad Florida Pool Prosm Magazine Advertising The February issue of the FSPA monthly magazine is the Expo issue. Ad includes digital publication with active link to your website. FSPA Blue Supplier members receive 20% off ad rates. 1/4 page: $870 1/2 page: $1,050 Full page: $1,880 Spread: $3,605
EXCLUSIVE Sponsorships Sponsorship Options $7,500 - Online Registration: (exclusive) The online registration site is used by 89% of attendees. Make an impression from the moment someone chooses to attend. • Prominently displayed logo on pages of attendee registration site • Logo included in registration confirmation e-mail • 1/2 page ad in Expo program guide • 1/2 page ad in February issue of Florida Pool Prosm with link in online version $7,500 - On-Site Registration: (exclusive) All attendees must pick up their badge on-site. • Logo featured on kick panels in registration • Logo on Registration Sponsor sign • Sponsor staff (2) are permitted to greet attendees and distribute literature in registration area • ½ page ad in Expo Program & Event Guide and logo with company listing • ½ page ad in Florida Pool Prosm with link in online version $7,500 - Badge Lanyards: (exclusive) Your logo and the event logo on event lanyards. • Logo on badge lanyard given to all attendees • Logo on page of attendee registration site • ½ page ad in Expo Program & Event Guide • ½ page ad in Florida Pool Prosm with link in online version 89% $10,000 - Attendee Bags: (exclusive) Bags for only education attendees: $3,000 (exclusive) • Logo on one side of bag given to education attendees • Literature can be placed in bags • ½ page ad in Expo Program & Event Guide • ¼ page ad in Florida Pool Prosm with link in online version • Logo / link on education page of Expo website • Logo on at-a-glance master schedule 100%
$1,000 - Education Break Sponsor: $1,000/day Logo signage in coffee area announcing sponsorship. Recognition in Program Guide. Logo on All Sponsors sign in lobby. Thursday, Friday and Saturday available. $300-$375 - Product Showcase In a designated Product Showcase area, exhibitors display products and literature. This is a great place to gain attendees’ attention to your new products as they vote for the Best Showcased Product! Winner is announced post-show in the Florida Pool Prosm. A small sign with your logo and booth number will be provided. Your company, logo and 30-word description will be listed in the program guide as well. • $300* per 3’ table space • $375* per 4’ floor space *Access to electricity: +$80 Sponsorship Options $4,000 - Education Pen / Paper Sponsor: Branded pens and paper for education attendees to use during education sessions and take with them to use every day. $1,000 - Daily Education Sponsor: $1,000/day • Logo / link on education page of Expo website. • Logo on at-a-glance master schedule board in registration area. $550 - Learning Lab: $550 per session Present your product to attendees who register for the session. Learning lab hands-on sessions are offered in the exhibit hall during exhibit hours, are not approved for continuing education credit, and are product specific. Session is listed in registration for attendees to register to attend. 1,216 Education registrants in 2023
Sponsorship Options Friday Night Party Sponsorships $15,000 - Platinum PLUS Sponsor All features of Platinum Sponsorship but includes a VIP section at the party where you can decide who gets into the space and can provide them with giveaways or specialty drinks at your own cost. $10,000 - Platinum Sponsor • Display company banner up to 8’ x 4’ • Company logo on Expo promotional materials and event ticket • Active logo link on event page of Expo website • Full page ad in Expo Program & Event Guide • ½ page ad in Florida Pool Prosm with link in online version • Logo on exhibit hall locator map in program guide • 25 event tickets $7,500 - Gold Sponsor • Display company banner up to 7’ x 4’ • Company logo on Expo promotional materials and event ticket • Active logo link on event page of Expo website • ½ page ad in Expo Program & Event Guide • ¼ page ad in Florida Pool Prosm with link in online version • Logo on exhibit hall locator map in program guide • 20 event tickets $5,000 - Silver Sponsor • Display company banner up to 6’ x 3’ • Company logo on Expo promotional materials and event ticket • Active logo link on event page of Expo website • ¼ page ad in Expo Program & Event Guide • 10 event tickets
Everything Under the Sunsm Expo Produced by Florida Swimming Pool Association 2555 Porter Lake Drive, Suite 106 Sarasota, FL 34240 Phone: (941) 952-9293 www.UndertheSunExpo.com Important Dates July 31, 2023 Priority Points Deadline November 9, 2023 Balance Due January 8, 2024 Print Deadline - Company Description, Product Categories, Advertising Art February 22, 2024 Move-In February 24, 2024 Move Out - 11:59 p.m. Deadline “I signed up and attended the first one as an exhibitor. And I’m glad I did! It was well organized, well attended and a great venue! Looking forward to next year!” - Derek Robinson, Safety Grip Exhibiting: Jessica Johnson jessica@FloridaPoolPro.com Advertising / Sponsoring: Charis Tyson ctyson@FloridaPoolPro.com Booth Rates Standard Booth $21 / sq ft Want a corner booth? + $1/sq ft/corner FSPA Blue Supplier Member Rate $20 / sq ft Want a corner booth? + $1/sq ft/corner Large booth: 400+ sq ft $18.50 / sq ft (No extra charge for corners) 10x10 Booth Package A $2,925 (Includes booth, blue carpet, 2 chairs, 6’ draped table, wastebasket, lead retrieval) 10x10 Booth Package B $2,615 (Includes booth, blue carpet, 2 chairs, 6’ draped table, wastebasket) www.UnderTheSunExpo.com